Kyowa to Present on Setria® Performance Blend at Vitafoods Europe in Geneva

A unique, science-supported blend to help maximize strength training benefits to give athletes the competitive edge they are looking for.*

Kyowa Hakko will host a special session titled “Setria® Performance Blend - A New Dietary Approach to Enhance and Sustain Nitric Oxide Availability”to introduce and discuss the benefits of its latest patent-pending blend targeting athletes and sports enthusiasts at Vitafoods™ Europe on May16th in Geneva, Switzerland.

Setria® Performance Blend is a novel combination of Kyowa Hakko’s own Setria Glutathione and L-Citrulline. The blend is designed to help athletes maximize muscle output and achieve better strength-training results, while reducing fatigue and speeding muscle recovery.

The 30-minute session will be held May 16th at 11:40 a.m. GMT/UTC+2 in the Sports Nutrition Zone Theater at the Palexpo Convention Centre and will be presented by Karen E. Todd, Kyowa Hakko U.S.A. director of global brand marketing.

The presentation will focus on benefits and challenges of Nitric Oxide support during exercise, the vital role of glutathione in helping to sustain the biological effects of NO and its antioxidative properties during intense exercise. Attendees will also learn the latest science behind Setria® Performance Blend. 

At Vitafoods Kyowa Hakko, a manufacturer of Setria® Performance Blend, will also showcase a variety of its innovative branded ingredients for healthy aging and sports.  

About Karen E. Todd

Karen E. Todd is a Registered Dietitian, Certified Strength and Conditioning Specialist and Health & Fitness Specialist with more than 25 years’ experience in exercise performance and nutritional product development and education. Currently, she is the Sr. Director of Global Brand Marketing for Kyowa Hakko U.S.A.

About Vitafoods Europe

Vitafoods Europe is the global nutraceutical event, featuring exhibitors from all over the world in four key market areas: ingredients & raw materials; branded finished products; contract manufacturing & private label; and services & equipment. The event offers a range of visitor attractions, including an industry-leading education programme.

Vitafoods Europe is part of Informa Exhibitions’ Global Health & Nutrition Network (GHNN), which brings together a portfolio of events, digital media and publishing for marketers, manufacturers and formulators of nutrition and dietary supplements, healthy foods/beverages and personal care products. GHNN’s events include Vitafoods Europe, Vitafoods Asia, SupplySide West and Ingredient Marketplace.

About Setria® Performance Blend

Setria® Performance Blend is a new, branded, patent-pending blend of L-citrulline and Setria® glutathione – Kyowa’s Setria® Performance Blend. Studies have shown that this blend supports nitric oxide production and sustains nitric oxide levels in the bloodstream.

About Kyowa Hakko Europe and Kyowa Hakko Bio Italia

Kyowa Hakko Europe and Kyowa Hakko Bio Italia are the Central-North and South European sales office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. For more information, visit www.kyowa.eu.

About Kyowa Hakko USA

Kyowa Hakko USA is the North American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information visit www.kyowa-usa.com.